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E-mail: cwebcrm@163.com
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Customer Relationship Management System (CWebCrm)
Customer Relationship Management System (CWebCrm), CwebCrm customer relationship management system from function points can be divided into:
File management, early warning management, service management, system management, manager, management, statistical analysis, marketing management, tourism, industry, etc.
File management modules include group file maintenance, maintenance of group structure, group membership maintenance, product maintenance group, the group contract maintenance, competitors (potential) group maintenance, group client deployment.
Real-time information management, including early warning group maintenance, early warning of abnormal working alone.
Service management, including management, customer visits, customer returns, complaints management, awards management, club activities, service cost management.
Marketing management including business referrals, active service, sales process management, sales incentive management, sales, document management, cost of sales management.
Managers, including manager file management, manager, task management, daily work of managers, performance evaluation.
System management, including role management, job number management, log management, maintenance manager, supervisor
Statistical analysis included the number of customers of the Group, expense reports, off-grid, arrears, reported the type of report.
Client runs on WindowsXX (XX said the version number of Windows) operating system, Web server using IE, Netscape and other browsers operations.
Key technology and unique
CCRM uses technology, including J2EE, EJB, JSP and other technologies. J2EE and EJB part of which will be used as a common interface program process to complete the WEB and TUXEDO middleware messaging and information processing.
Workflow engine
Workflow as service management, marketing management, manager of core technologies, technology-based workflow task must have a valid and reasonable workflow engine.
This system is on-line real-time interactive system for online data entry operator response time of the order of seconds, for the kind of data-based decision support analysis for the sub-class response time of extraction. Web Services running on the J2EE architecture, a parallel back-end database ORACLE database. High degree of component products and services, with an open service architecture (SOA) development platform, business process management, unified data model, intelligent customer analytics, rules-driven engine, modular products: easy configuration, intelligent, open architecture, closed-loop the ultimate goal of the evolution of business processes.
Implementation include:
360 ° customer view
Effective customer segmentation
Analysis of customer churn prediction
Integrated multi-channel campaign management: including the characteristics of the customer base for the promotion, respond quickly to market promotion, promotion effectiveness evaluation
Effective bad debt management, predictable
Effective fraud management, integrated CRM and analytical functions CWebCrm
Convenient to the dealer order entry functions, online credit evaluation
Promotion prospects and economic benefits
CWebCrm customer relationship management system for all departments to achieve a unified customer view to share information, improve customer perception, the implementation of end to end business processes, improve customer experience, providing a variety of channels of personalized customer communication to meet the marketing, sales, service departmental business process automation, creating value for customers, the formation of closed-loop business model.
Increase efficiency: through the use of information technology, to improve the automation of business processes to achieve enterprise-wide information sharing, and improving staff capacity, and reduce training requirements, enable the enterprise to more efficient operation.
Expand the market: the adoption of new business models (phone, Internet) to expand the scope of business activities, to grasp new market opportunities, occupy more market share.
Retain customers: Customers can choose like the way to communicate with the enterprise to facilitate better access to information services. Improve customer satisfaction, can help businesses retain more customers, and better to attract new customers.